The Rapid is launching a three-month effort through its rideshare site www.wmrideshare.org to encourage residents of Kent, Ottawa, and Allegan counties (The Rapid's ridesharing area) to track commuting behaviors. The promotion will run from July 1 - September 30, 2012. Ecology & Environment, Inc. (E&E), the developer of the GreenRide software that powers The Rapid's car and vanpool matching on-line tool, is providing all of the prizes and some assistance with program promotion and administration.