MAX Transit’s Summer Fun Pass Offers Teens ‘Ticket to Freedom’
Holland area teens aged 10-17 hoping to get out of the
house and enjoy their summer vacation might find that MAX transit’s Summer Fun Pass is just their ticket to freedom.
The Macatawa Area Express (MAX) Transportation Authority for the second year is offering a Teen Summer Fun Pass that gives teens unlimited rides on the fixed bus routes from June 1-Labor Day for just $30. Two passes can be purchased for $50 – an
even greater savings – to encourage teens to ride the bus with friends or siblings.
Student bus passes normally cost $15 per month or $50 per semester (4 months).
“Soon it’ll be summer and kids will, as usual, complain about being bored. MAX’s Fun Pass is a great way for them to get out of the house inexpensively and without bothering parents or older siblings,” says Matthew Scott, owner of Lemonjello’s Coffee in Holland, one of the 11 local sponsors of the promotion.
Other sponsors, some of which are offering special deals and discounts to teens who show their pass, include: the Holland Aquatic Center; Boys & Girls Club of Holland; Century Bowling Lanes; Herrick District Libraries; Holland 7 Theater (Goodrich Quality Theaters); Home Roller Rink; Howard Miller Library; the Lost City; Peppino’s Pizza; Vitale’s Pizza of Zeeland.
The MAX Fun Pass promotion will also feature a TV spot.
Theater and Drama Club students from West Ottawa
High School will be starring in a new television commercial to promote the Macatawa Area Express (MAX) Transportation Authority’s Teen Summer Fun Pass. The transit system will be filming at various locations around Holland on Saturday, April 24
(Editors: See attached filming schedule).
The students were recruited after the lakeshore transit system hired SVS Productions of Holland, Mich. to produce a new 30-second television commercial for the transit system’s Teen Summer Fun Pass. “If we want to market the Fun Pass to teens,
then we need input from teens to make the spot ‘real’ and to appeal to them,” explains Sherri Betz, MAX marketing and customer service manager.